We are a firm promoter of the new Chinese lifestyle, combining modern aesthetics with traditional Chinese cultural artifacts to showcase the charm and cultural heritage of Chinese craftsmanship to the world.
The world needs to understand China, and China needs the world stage to showcase its great country style and cultural heritage. Zhixingtang always adheres to its heart and is committed to building the top brand of Chinese creative industry and becoming the successor and promoter of Chinese traditional culture and new Chinese lifestyle..
【品牌文化 / BRAND CULTURE】
Adhering to the simple and rigorous spirit of craftsmanship, the company pursues the craftsmanship of excellence and integrates the quiet and elegant Chinese culture into modern life.
【核心价值 / CORE VALUE】
Tradition: Each product line has the unique symbol and cultural connotation of a certain era.
Innovation: Giving new value and meaning to traditional culture in the new era.
Extreme: We pursue perfection and make every product into a work of art.
【核心能力 / CORE COMPETENCE】
Most natural: deep into the origin of the product, pick one of the best, from the starting point of the product to control the natural quality.
High standards: Layers are checked, production processes are strictly regulated, and customers' needs are met with standards that are absolutely higher than the market level.
Refinement: The production process is highly precise, meticulous in the details, and touches the hearts of the people with details.
Ingenuity: With history as the bone, inheriting the craftsmanship of the older generation of craftsmen, bringing things back to the truth, let the world see the unique charm of Chinese handicrafts.
Re-original: original design, do not follow the trend, do not blindly obey, let the faith more power.